Early Morning in Nelson Park

February 27th, 2015

Decatur snow scene.

The Dead of Winter

February 26th, 2015

14F degrees and falling.

Late February

February 25th, 2015

Anxiously awaiting spring.

It Snowed Today

February 4th, 2015

Highway 51 in Downtown Decatur.

Wintery Skies

February 1st, 2015

The cold months drag on.

The End of and Era at Casey’s

January 31st, 2015

Pictured: One of the last good Casey’s styrofoam coffee cups. For the better part of the last fifteen years, I have been a loyal Casey’s customer and a serious Casey’s coffee drinker. When I worked nights, I would stop in every morning on the way home, drawn in by the promise of hot, caffeinated salvation. And for years, the coffee was good. Very good. Paired with a fresh Casey’s croissant sandwich, it was unbeatable. Brewed one pot at a time in glass containers, Casey’s coffee was always fresh and always delicious. Then, a couple of years ago, Casey’s decided to throw their customers a curve ball. The familiar – and proven – glass pots went away. Rectangular stainless steel coffee kettles, like the ones you see in so many other gas stations and fast food restaurants, were installed in their place…Establishments that, almost always, offer burnt-tasting undrinkable coffee. Predictably, the taste and freshness of Casey’s coffee suffered. But at least it was still better than the average gas station fare. 

Then came the second curve ball. The trusted brown styrofoam cups with the tight-sealing and perfectly curved lids were suddenly eliminated. Once again, Casey’s took a step backwards. The new cups, besides being ugly and uncomfortable, have one major flaw that stands out above the rest. They spill. The new lids are flat, poorly constructed and meet unevenly with human lips. Drinking from a new Casey’s coffee cup requires not only practice, but skill. Even then, it’s hit and miss. Drinking from one of these cups on the way to work is asking to arrive at the office a coffee stained mess.

So Casey’s, if you’re listening, please reconsider your approach. Remember, your packaging is part of your image. Your image is part of your reputation. Good reputations are built and sustained by delivering trust, not by selling defective merchandise. So how about it, Casey’s? Enough with the ridiculously overdone pizza commercials full of high school romance and firefighters to the rescue. Enough with the McDonald’s-wannabe-faux-Starbucks coffee disaster. Your current marketing mix is not serving you well. Please stop trying to fix what isn’t broken and get back to doing the things that made your company great.

Zombie Church

January 29th, 2015

Wake the Dead Cafe, Eldorado Street. Like Sandy’s Motel or the Sol-Tick scrap yard, it’s just one of the Decatur things.

Counting the Days

January 26th, 2015

Are we there yet?!

Rail Crossing

January 25th, 2015

East Faries Parkway, Decatur.

Making Old Things Look Old

January 24th, 2015

Fun with DXO Film Pack 5.